While working as an Art Director at McGuffin Creative Group and being a member of the company’s New Business Development Team, the plans were set to create a breakfast event series designed to develop client relationships through learning. After some brainstorming and voting on names, McGuffin Mornings was selected. I took the name and ran with it creating everything from the logo mark to the overall look and feel of all collateral pieces. The design resembles that of a coffee shop. A place where you can relax, socialize and learn in a fun environment. Everyone who attends is even lucky enough to score one of the coveted McGuffin Mornings mugs for themselves.