CHGO DSGN Face to Face

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CHGO DSGN is a major exhibition of Recent Object and Graphic Design by 100+ of Chicago’s leading designers, open May 31 through November 2, 2014 at Exhibit Hall in the Chicago Cultural Center. CHGO DSGN curator Rick Valicenti had taken notice to some of my recent augmented reality work and asked me to collaborate in creating something utilizing the new technology to enhance the exhibit.

After some conversation we decided to create Face to Face—a 6″ x 9″ brochure that would feature 8 of the artists in a revolutionary way. Since it’s impossible for the artist to always be present to explain their work to someone observing it, Face to Face bridges the gap between the art, artist and the viewer. By simply scanning a page from the brochure the viewer can reveal the artist video explaining the thoughts, process and background of the design. This is made possible through the Layar platform.

The video was shot on a green screen to make the experience smoother. When the artist appears it’s as if they are right on the page over their work. The videos were directed to be short so mobile viewing is easier and more reasonable. Feel free to go ahead and scan the pages featured above with the Layar app and experience it for yourself!